Participation
Reporting definitions
Know what shown, copied, prompted and organic actually count.
What each count means
Participation is observed activity stored with your programme, not an inferred active-user count or a PostHog customer profile. Reporting stays separate for each connected account and test/live mode.
| Measure | Definition |
|---|---|
| Moments | Deduplicated events received in the selected period, including skipped events. |
| Reserved | Originally approved decisions created in the period, including expired or never-shown reservations. Not shown asks. |
| Shown / copied / dismissed | Decisions with that outcome timestamp inside the period; at most once per decision per outcome. A first dismissal counts as shown. |
| Observed visits | At most one visit per copied decision with a valid prompt context token. Not unique visitors or total clicks. |
| Unique prompted | Distinct customers with a shown ask in the period. |
| Unique copiers | Distinct customers with both a shown ask and a prompted copy in the period. |
| Prompt response rate | Unique copiers ÷ unique prompted. 40 of 200 = 20%. No prompted customers means no rate, not 0% participation. |
| Prompted / organic referrals | Referrals attributed in the period, split by presence or absence of captured prompt context; each referral counts once. |
| Paid referrals | Period-attributed referrals with at least one currently non-reversed qualifying payment, split by prompt context. |
| Qualified referrals | Period-attributed referrals currently meeting the programme payment milestone. |
| Issued rewards | Fulfilled entitlements for period-attributed referrals; not necessarily issued during that period. |
| Later prompted referrals | Referrals created after the period ends, with an attached decision shown inside it. Separate from period sign-ups. |
| Organic copies / visits | Separately observed static actions received in the period. Not shown asks, prompted copies or every use of an old link. |
Read the dates before comparing
Backend periods are UTC, from-inclusive and to-exclusive, up to 366 days. Daily trends use UTC dates. Event, outcome and referral counts use their own timestamps, so a reservation yesterday and a shown report today can appear on different days.
Paid, qualified and issued states are current as of the query for referrals attributed in the selected period. A payment after the period can change those counts. They are not payment-date cash flow or revenue. Moment breakdowns include only referrals attached to that moment.
Observed participation, not causal uplift
"Organic" means no captured prompt context. It does not prove a prompt had no influence. Blocked reports, stripped tokens, Payment Links without metadata propagation and code-only sharing can undercount prompt context.
These counts do not measure all your users, unique visitors, attention, incremental revenue or causal lift. ReferSprout does not silently combine currencies into a revenue total. Static copies stay separate from prompted copies.